'How to ...' series

How to get results
How to write with power and impact

How to achieve dynamic tone
How to write fluently

How to write persuasively
How to write accurately

How to write clearly


How to get results

This course is for:
staff who need to convince others to do things, or persuade others to buy in to ideas
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to
1.1. identify precisely what they want their readers to do or to buy in to
1.2. define which reasons or benefits would persuade their reader to do this
2. frontload their main request and follow with their supporting information
3. understand why this sequence is most effective
4. design their text to highlight key points and allow quick access to specific information
5. write concisely by omitting redundant and cliched language such as Officialese, Jargon, Gobbledygook, and colloquialisms
6. write clearly by using shorter sentences and simpler grammar structures
7. achieve impact through:
7.1. powerful paragraph and sentence structure
7.2. direct yet polite tone
7.3. precise yet familiar vocabulary
8. build relationships by managing sensitive messages with transparency, accountability and authenticity.



How to achieve dynamic tone

This course is for:
staff who need to present a more dynamic image of themselves and their company
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to identify action points for themselves or for their reader
2. promote a solution-orientated approach
3. frontload action points in sentences, paragraphs, lists and whole texts
4. use active verb phrases to emphasize actions.



How to write persuasively

This course is for:
staff who need to persuade internal or external readers to
- buy-in to ideas, services or products
- do something
staff at levels from middle management level to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to
1.1. define a precise objective
1.2. identify key benefits for their readers
2. organize information so that they emphasize benefits
3. support their claims with evidence
4. engage their reader
5. guide their readers from one idea to the next and highlight relationships between ideas
6. design their proposal so that they allow their readers quick access to specific information, including data
7. write concisely by omitting redundant and cliched language
8. write clearly by using shorter sentences, bullet points and simpler grammar structures
9. achieve impact through:
9.1. powerful paragraph and sentence structure
9.2. precise yet familiar vocabulary
10. promote a positive, solution-orientated image of themselves and their organization.



How to write clearly

This course is for:
staff who need to communicate complex, technical information clearly
staff who are concerned about grammar or vocabulary errors
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to identify key ideas for their reader
2. describe relationships between ideas explicitly and guide readers from one idea to the next
3. use shorter sentences, bullet points and simpler grammar structures
4. achieve impact through:
4.1. powerful paragraph and sentence structure
4.2. precise yet familiar vocabulary
5. write concisely by omitting redundant and cliched language.
How to write with power and impact

This course is for:
staff who need to present a more powerful image of themselves and their company
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to identify action points for themselves or for their reader
2. frontload action points in sentences, paragraphs, lists and whole texts
3. use active verb phrases to emphasize actions
4. engage their reader
5. promote a solution-orientated approach.



How to write fluently

This course is for:
staff who need make communicate complex, technical information easier to read
staff who are concerned about grammar or vocabulary errors
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. analyze their task to identify key ideas for their reader
2. organize ideas logically
3. describe relationships between ideas explicitly and guide readers from one idea to the next
4. use shorter sentences, bullet points and simpler grammar structures
5. use active verb phrases to emphasize actions
6. use precise yet familiar vocabulary
7. write concisely by omitting redundant and cliched language.



How to write accurately

This course is for:
staff who are concerned about grammar or vocabulary errors
staff at all levels from junior administrative levels to senior executive level.

By the end of this program, participants will be able to:
1. overcome common grammar errors
2. reduce their risk of error by using shorter sentences, bullet points and simpler grammar structures
3. link sentences explicitly
4. use active verb phrases to simplify text and emphasize actions
5. use precise yet familiar vocabulary
6. write concisely by omitting redundant and cliched language.