How to write an engaging blog

Excellent posting by Glen Long on how to write an engaging blog. Most of these rules apply to functional workplace writing, too. In my opinion, these six tips are the best. We include these in our programs.

Rule #1: Use the “X who Y” formula to pigeonhole your readers
Rule #2: Make sure your topic passes the fortune cookie test
Rule #3: In the beginning, be as predictable as possible
Rule #5: Variety doesn’t add spice – it adds confusion
Rule #10: Concrete foundations keep your writing grounded
Rule #13: Guns may be scary but bullets are your friend